we use synthetic, not natural mica
mica is a light reflecting mineral found and mined all over the world. the cosmetics industry is the 4th largest buyer of mica after electronics, painting and construction. half a billion dollars in trade come from mica every year, with 25% of it being illegal and unethical operations. child labor is also widely used. In india alone, 22,000 children work as mica laborers, some and young as five years old.
wild beauty cosmetics only uses synthetic mica powders created in labs that meet the strict fda requirements for heavy metal minimums. it’s purer and brighter than natural mica. tt has a more uniform finish with no sharp edges, making it ideal for makeup products used around the delicate areas, like the lips and eyes. best, it’s plastic-free.